Alpha-generating strategies

A 100% employee-owned boutique Investment manager focused exclusively on real estate, specialised in creating and adding value to investment strategies, virtually in every real estate asset class including alternatives, distressed and NPLs.


About Us

We are operating partner to investment groups, capital providers and institutional investors in the real estate industry.

Our culture and success are firmly rooted on entrepreneurial philosophy, solid reputation, alpha-generating mind-set, strong commitment to clients, partners and employees, and… a good dose of enthusiasm.

Our role is as the Client’s trusted advisor throughout the process. We strive to be the one-stop-shop for all our clients’ real estate needs and a solution provider for transactions with complexity in execution, operations or structure.

Our People


In our opinion, creating or optimizing vulnerable income streams for transitional assets can provide for greater margin and downside protection in today’s marketplace than purchasing existing return in core properties, currently overpriced due to their perceived safety.

Through our active investment management we see a significant opportunity to generate attractive risk-adjusted returns in the value-add real estate space (properties with a meaningful vacancy or in need of renovation, repositioning including change of use, redevelopment), especially in alternative assets, by identifying physical, operational, financial vulnerabilities or limitations and assessing potential improvements.

As seasoned investment managers with solid local hands-on experience across Italy and Europe, we believe in our capability to assist our Clients to ultimately transform value-add investments into core quality properties by both increasing net operating income (NOI) and decreasing asset level risk once having executed our unique asset level business plans.



Human capital and services, based on a results-driven approach, to support the full cycle of our Clients’ real estate investment portfolio, covering:

  • sourcing and structuring of investment transactions
  • pro-active asset and portfolio management
  • capital markets access

across Italy and continental Europe.

Demonstrated knowledge and expertise by PURE Investment Management’ Seniors Partners across traditional (office, retail, residential, hospitality, logistics), alternative property types (senior, student and social housing, design outlet, hostel and budget hotel, parking) and non-performing loans in Italy and abroad.


Everything we do is based on our clear understanding of Clients’ needs and ambitions. We invest the time to get to know them and we apply our unrivalled market knowledge and independent status to find integrated solutions that are the ideal fit.

We strive to create long lasting relationships with our clients and align our interests with theirs, profiting together from the attractive preferred returns we can generate.


Over 18 years’ hands-on real estate investment experience.


Our culture is centred around the enthusiasm that we bring to everything we do. We strongly believe that, as Ralph Waldo Emerson once wrote: “Nothing great was ever achieved without enthusiasm”.

Our enthusiasm is in the ability to take ideas, visions and propositions, give them strength and boost through intensive scrutiny and creative mind-set, make them achievable with determination, coherence and passion. We intend to transmit this talent to its Clients, partners and employees, having firmly rooted the values of clarity, reliability, trust, integrity, independency.

Entrepreneurial Enthusiasm, Institutional Strength.
PURE Investment Management


Via Barberini, 11
00187 Rome (Italy)

Branch office
Corso Venezia, 6
20121 Milan (Italy)

T +39.06.517909